Aaradhy Jani

Ideas

Mental models I’ve earned by operating, not collected by reading. Each one is backed by the essays that built it.

  1. Time as the unpurchasable moat
  2. Decision-cost at the margin
  3. Time compression
  4. Attachment vs. destination
  5. The binding constraint moves
  6. Endorsement is presence
  7. The create/consume ratio
  8. Judge before you buy
  9. Conviction is built, not borrowed
Conviction is built, not borrowed and The create/consume ratio — both developed in Stop Preparing, Start ProducingConviction is built, not borrowed and Judge before you buy — both developed in Stop Preparing, Start ProducingConviction is built, not borrowed and Time as the unpurchasable moat — both developed in Stop Preparing, Start ProducingThe create/consume ratio and Judge before you buy — both developed in Stop Preparing, Start ProducingThe create/consume ratio and Time as the unpurchasable moat — both developed in Stop Preparing, Start ProducingJudge before you buy and Time as the unpurchasable moat — both developed in Stop Preparing, Start ProducingDecision-cost at the margin and Time as the unpurchasable moat — both developed in The Wall Made of TimeDecision-cost at the margin and Time compression — both developed in The Wall Made of TimeTime as the unpurchasable moat and Time compression — both developed in The Wall Made of TimeAttachment vs. destination and Decision-cost at the margin — both developed in The Fifty-Rupee PacketAttachment vs. destination and Endorsement is presence — both developed in The Fifty-Rupee PacketAttachment vs. destination and The binding constraint moves — both developed in The Fifty-Rupee PacketDecision-cost at the margin and Endorsement is presence — both developed in The Fifty-Rupee PacketDecision-cost at the margin and The binding constraint moves — both developed in The Fifty-Rupee PacketEndorsement is presence and The binding constraint moves — both developed in The Fifty-Rupee Packet
Ordered so linked models sit together. Each arc is an essay that developed two of them at once — a short arc is a cluster, a long one bridges two. Hover or tap a model to trace what it touches.

Time as the unpurchasable moat

The one advantage you can't buy, only spend into being — time compounding on a clock no one controls.

Sits next to: Conviction is built, not borrowed, The create/consume ratio, Judge before you buy, Decision-cost at the margin, Time compression

Time compression

Drop effective time below a human threshold and behaviour changes phase; the gap between possibility and action collapses.

Sits next to: Decision-cost at the margin, Time as the unpurchasable moat

Decision-cost at the margin

People act at the margin — cutting the friction of a choice moves behaviour more than cutting its price.

Sits next to: Time as the unpurchasable moat, Time compression, Attachment vs. destination, Endorsement is presence, The binding constraint moves

Attachment vs. destination

A product's real competitor isn't its category — it's whether it's the reason someone walks into a shop or something that rides along with a decision already made.

Sits next to: Decision-cost at the margin, Endorsement is presence, The binding constraint moves

The binding constraint moves

Solve the bottleneck limiting a decision and the constraint doesn't disappear — it relocates to whatever variable was slack a moment ago.

Sits next to: Attachment vs. destination, Decision-cost at the margin, Endorsement is presence

Endorsement is presence

An introduction is a name you're allowed to use. An endorsement is a person spending their own standing by being physically present when the decision gets made.

Sits next to: Attachment vs. destination, Decision-cost at the margin, The binding constraint moves

The create/consume ratio

Consuming feels like preparing. It isn't. If the hour leaves nothing behind, you consumed it. Make two things for every one you take in.

Sits next to: Conviction is built, not borrowed, Judge before you buy, Time as the unpurchasable moat

Judge before you buy

You can't evaluate work you've never done. Build it yourself first, badly. Then you know what you're paying for.

Sits next to: Conviction is built, not borrowed, The create/consume ratio, Time as the unpurchasable moat

Conviction is built, not borrowed

A borrowed opinion leaves when the mood leaves. Do the work yourself and you can hold the position while everyone else sells.

Sits next to: The create/consume ratio, Judge before you buy, Time as the unpurchasable moat